Chalo Chamba is an upcoming sustainable tourism initiative led by the District Administration of Chamba and Not-On-Map to showcase Himachal Pradesh’s hidden gem. Blending diverse ecosystems, wildlife, adventure routes, sacred sites, heritage monuments, crafts, cuisine, and vibrant festivals, the campaign promotes community-driven and eco-friendly travel. With focus on Craft, Culture, Cuisine, Countryside, and Community, the initiative aims to generate local employment, highlight destinations like Pangi Valley and Bharmaur, revive traditions, and build global visibility. Soon, travelers will experience curated adventures, workshops, eco-stays